There are tons of options for web promotions, so it’s important to pick the one that’s best for you. Here are the five most innovative online marketing strategies and the types of businesses that might be able to take advantage of them:
Get an e-mail account. A lot of people rely on e-mail for all of their business communications. It’s easier and cheaper than picking up the phone or visiting someone in person. You need to have a professional e-mail address so that people trust you as a business and don’t consider you a fly-by-night operation. You never want to use a free e-mail service for your business. As an added bonus, if you get an e-mail address that contains your business name, it helps reinforce it in your customers’ minds.
Community networking. Today’s Internet is used as a social networking tool. People online are connecting with each other and creating groups and communities where they can get together and share opinions, like interests and, of course, consumer reviews. Small businesses that provide services are especially able to take advantage of the community aspect of the Internet. Take the time to find a group or website that focuses on your specialty and get yourself involved. Join forums and chat rooms, and make sure that your name gets out. Once you’re considered an expert in the community, members will trust your opinion and be willing to try out your services.
Build a website. There is no other place that will offer you the visibility of the Internet. You can literally reach out across the world! Make sure your site is designed to be easy to use and is something that your customers and partners will want to return to, and you’ll become the talk of the town.
Be visible. Do something unexpected to get your name and your image out there. Perhaps make a funny video that people will want to share with their friends. Create a character that you can focus a story on, and keep it going for a while so that people will want to return to your site to find out what’s happening. Make sure that you’re not doing anything offensive though, because although having people talk about you is always a great thing when it comes to advertising, you don’t want a negative reputation that will prevent people from trusting you or from associating with you.
Maintain your Internet presence. The web changes on a daily basis. Be sure to keep your Internet strategy fresh. If you slap up a site and let it sit, you’ll come across as lazy and out-of-date. While you don’t have to have something new every day, you should be checking that your content is fresh and that you’re using all the web tools you can to optimize your site, at least every couple of months. If you’re not particularly web savvy, it would be well worth the expense to hire someone to monitor and update your site.
Get an e-mail account. A lot of people rely on e-mail for all of their business communications. It’s easier and cheaper than picking up the phone or visiting someone in person. You need to have a professional e-mail address so that people trust you as a business and don’t consider you a fly-by-night operation. You never want to use a free e-mail service for your business. As an added bonus, if you get an e-mail address that contains your business name, it helps reinforce it in your customers’ minds.
Community networking. Today’s Internet is used as a social networking tool. People online are connecting with each other and creating groups and communities where they can get together and share opinions, like interests and, of course, consumer reviews. Small businesses that provide services are especially able to take advantage of the community aspect of the Internet. Take the time to find a group or website that focuses on your specialty and get yourself involved. Join forums and chat rooms, and make sure that your name gets out. Once you’re considered an expert in the community, members will trust your opinion and be willing to try out your services.
Build a website. There is no other place that will offer you the visibility of the Internet. You can literally reach out across the world! Make sure your site is designed to be easy to use and is something that your customers and partners will want to return to, and you’ll become the talk of the town.
Be visible. Do something unexpected to get your name and your image out there. Perhaps make a funny video that people will want to share with their friends. Create a character that you can focus a story on, and keep it going for a while so that people will want to return to your site to find out what’s happening. Make sure that you’re not doing anything offensive though, because although having people talk about you is always a great thing when it comes to advertising, you don’t want a negative reputation that will prevent people from trusting you or from associating with you.
Maintain your Internet presence. The web changes on a daily basis. Be sure to keep your Internet strategy fresh. If you slap up a site and let it sit, you’ll come across as lazy and out-of-date. While you don’t have to have something new every day, you should be checking that your content is fresh and that you’re using all the web tools you can to optimize your site, at least every couple of months. If you’re not particularly web savvy, it would be well worth the expense to hire someone to monitor and update your site.
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