Money using Google Adwords

You may think that in order to make money using Google Adwords, that you need to spend a lot of money, but that simply isn't true. While it is a little harder to turn a profit than in the heyday when you could spend pennies and make thousands, if you follow the tips in this Google AdWords how-to guide, then you will be able to be successful without breaking the bank. Here are the Google AdWords how-to tips that you need to know, whether you're just starting out, or if you've been using AdWords for a while.
Google AdWords How-To Tip #1: Make sure your ad is relevant to your keywords. It seems like a no-brainer, but you'd be surprised at the amount of people who run the same ad over multiple keywords. It is imperative that you write a new ad for every keyword that you use, even if it's just a slight modification you make to the ad. When people search on something, they want to see those exact words in their search, and they won't click on an ad that doesn't match their search terms.Google AdWords How-To Tip #2: Write good ads. While it is important that you use the keywords in your ad text, the ad must also be good. It has to be compelling, and it has to give the reader a reason to click on it over the other ads as well as the natural search results. So why should they choose you? You need to make your case, using your keywords, in very few words. If you can develop this skill, it will be a very valuable thing to have. Google AdWords How-To Tip #3: Mix up your bidding strategy. Don't think that the same style of bidding applies to all situations. When you first start out, you may need to bid a little higher on the more competitive keywords because your click-through-rate and standing with Google isn't so high; but don't forget this Google Adwords how-to - as your standing with Google increases, to go back and lower your bids ñ there's no point in spending money when you don't have to. Conversely, you also need to bid differently on less popular keywords ñ in that case, you start low, and slowly increase your bid in small increments until you have the position you want on the first page of results. By increasing your bid slowly, you'll get the best possible placement for the least possible amount of money.For more Google AdWords how-to tips, and if you want to get serious about PPC marketing and AdWords, Click HERE Now to claim your $1 FULL ACCESS to PPCKahuna Now!
Tags: adwords, google, how-to
Posted by Alex at 9/01/2009 05:53:00 PM 0 comments
Tuesday, August 25, 2009

How to Use AdWords - a Definitive Google Guide to the Content Network
You may have already been using Google Adwords, but have stayed away from the content network because you weren't sure how to use it properly, and were worried about losing money. Well, here is how you should be using AdWords, a definitive Google guide to using the Content Network.First off, you should absolutely be using the Content Network; that's the first piece of advice in this AdWords definitive Google guide. But you have to make sure that you're doing it right. The Content Network is not the same as search, and you have to approach it in a different way.
Although I think that you should, at some point, use the Content Network, and that it definitely can help bring in new customers and make you money, if you are just starting out with AdWords, the definitive Google guide advice is to turn it off in the beginning. Instead, just concentrate on learning how to use search, what ads and landing pages work, and you're getting a profitable conversion rate out of it. Now, here's an important tip from the AdWords definitive Google guide – don't assume that you aren't using the Content Network when you plan your first search campaign. The default setting in AdWords is for the Content Network to be ‘on', so you'll have to go in manually and make sure that it's turned off. Which brings us to the most important tip in this AdWords definitive Google guide to the Content Network: when you are ready to run start using the Content Network, you need to do it as a completely different campaign from your other AdWords campaigns.So start a new campaign, enable the Content Network, and disable search. Then, start out with your chosen list of sites, or categories, and start low. Bid at $.02 a click, and see how that runs for about a day or so. You'd be surprised at how many clicks you can get for that low rate on the Content Network, but that's the point of this Adwords definitive Google guide for the Content Network – to tell you things that you don't know.Once you've started getting clicks from your Content Network campaign, start monitoring your conversion rate. Depending on how your ads are performing, you may want to either adjust your category list or change your cost per click. And that's the final point of this AdWords definitive Google Guide - by treating the Content Network as a separate campaign and using a different strategy, you will ensure that no money will be wasted.